DIGITAL · INNOVATION · AI ADOPTION · DESIGN
strategy leader
My favourite moment in any project is when it clicks: when the vision lands, the process makes sense, and everyone’s moving in the same direction. That’s what I always build toward: clarity, alignment and a great experience. My goal is always to lay the foundations that let great teams do their best work.
Turns out that’s trickier than it sounds, but that’s where the fun lies!
Scaling Design for Enterprise Impact in Global Asset Management
RBC Global Asset Management
Director, Digital Product Design (2022 – 2026)
I helped bring clarity to a complex, regulated ecosystem of 15+ platforms — aligning product, tech, and business teams on a shared vision of what success actually looked like.
Digital Strategy • AI Adoption Strategy • Design Leadership • Enterprise Impact
Travel & Offers Experience Redesign at AIR MILES (LoyaltyOne)
AIR MILES
Associate Director, UX
Led experience strategy for one of Canada’s largest loyalty programs, bringing a complex group of stakeholders into alignment around a shared direction on the Travel & Offer experiences.
Experience Strategy • Design Leadership • Measurable Impact
Designing Advisor & Client Digital Experiences in Global Asset Management
RBC Global Asset Management
Product Design Lead (2018 -2022)
Stepped from an individual contributor into a strategic lead, where I built the case for Design as a core function — transforming how teams worked and helping shape the direction of a 60+ person organization
UX Leadership • Enterprise Tools • Stakeholder Collaboration • Visioning
Leading product and brand evolution in FinTech
SystemSpecs Remita
Experience & Brand Lead (2016 – 2018)
Turned a UX mandate into a full product experience and brand transformation — securing C-suite sponsorship and aligning product, marketing, and go-to-market into a single, cohesive launch.
Payment Platforms • UX Transformation • Brand & Marketing Strategy • Go-to-Market
Producing an Audio Drama Series
Independent Director & Producer (2025)
Creative Direction • Audio Production • Independent IP • Sound Design & Engineering
Packaging Tech Education for the next generation
TechSpark
UX Consultant (2019)
Digital Learning • Program Design • Community Impact • Human-Centred Design